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UPA-DC/IxDA-DC April Event - Jared Spool Talks about "Revealing Design Treasures from The Amazon"
Tuesday, April 20, 2010 from 6:00 PM to 8:30 PM (EDT)
UPA-DC and IxDA-DC as well as our sponsors, APCO Worldwide and the UIE Web App Masters Tour invite you to attend an evening of networking and an exciting discussion!
Come join us on April 20, starting at 6 PM! For one night only, Jared Spool comes to DC to present the latest research from User Interface Engineering: Revealing Design Treasures from The Amazon.
The event will be held at APCO Worldwide (700 12th Street, near Metro Center) on the 7th floor.
The Schedule is as follows: 6 PM - 7 PM Networking (We'll supply Pizza & Soda, you bring lots of business cards!) 7 PM - 8:30 PM Jared Spool Talks about "Revealing Design Treasures from The Amazon"
The Schedule is as follows:
6 PM - 7 PM Networking (We'll supply Pizza & Soda, you bring lots of business cards!)
7 PM - 8:30 PM Jared Spool Talks about "Revealing Design Treasures from The Amazon"
On its surface, Amazon just seems like a large e-commerce site, albeit a successful one. Its design isn't flashy, nor is it much to write home about. But deep within its pages are hidden secrets—secrets that every designer should know about.
If one looks closely at what the team at Amazon has built, it's filled with innovative functionality and clever designs, all of which creates a delightful experience for its users and directly produces regular profits for its shareholders. But not all is perfect. Some design changes in the last few years have not been the success that the team had hoped for. Amazon's exceptional qualities and imperfections are critical knowledge for any designer that wants to dig deep into what makes the site tick.
In this entertaining presentation, Jared will share some of UIE's latest research into the hidden treasures of (the) Amazon. You'll learn:
- The simple Yes/No question that increased revenues by more than $1 billion
- The elegant subtlety of Amazon's security system
- Why Amazon's business model is more than meets the eye (and why designers need to care)
- The wins and losses that Amazon has had with social media functionality
Seats are limited and this talk will definitely fill up. Reserve your seat now to guarantee your spot.
This presentation is brought to you by UPA-DC, IxDA-DC, APCO Worldwide and the UIE Web App Masters Tour.